How do you engage your customer base?. How do you maintain their interest in your company?. How do you share and improve your value proposition?. In the business world we use to balanced all our efforts to get the right answers to these strategy questions.Sun Trust an Atlanta USA bank with 1.623 branches, that offer a full rank of financial services portfolio, has found the right way to do it, chosen social network as a tool for engaging their customers and helping them to improve the quality of their life.
Their strategy called "Live Solid" constitutes the centre of his customer value proposition above been a bank. He has built a an own network http://www.livesolid.com which promote between their customers with the main idea that "concentrating your efforts in what is really important in your life, you can be freer" . He suggests three main areas to work in to get that freedom : Financial in order, Priority straight and Life in focus.
On their proprietary network http://www.livesolid.com/en-US/index.jspx, they share advices on how to reach this three above target to the different aspect of our daily life: My well being, My money, My relationship, My retirement, My futures plans, My children. In each of this cateories you will find, tips and videos of how save money doing things in a new manner.
Knowing their customers preferences an as a tool for quick engagement they opened company profiles in several Social Networks. Facebook is the centre of their approach with 32.000 fans, while Twitter and YouTube work as support networks to the full strategy. Here the company is in touch on a daily basis with their customers, through what it calls The Daily Dose, giving advices on how to track their finance, their health, how to be prepare for retirement, etc... Below, you can see some examples
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