¿Qué es la SAREB?

Para ayudarnos a entender el papel que desempeña el mal llamado Banco Malo en todo el proceso de restructuración del sistema financiero, la SAREB ha preparado un vídeo auto explicativo que nos solventará todas las dudas al respecto.

Desde aquí les deseamos todos los éxitos pues en ello nos va la pronta recuperación del sector.

Un saludo  

Jesús Labrado

New entrepreneur law will boost Real Estate Sales in Spain

Now finally comes into force the new Law for Entrepreneurship,  and thus the possibility of obtaining VISA residency for those foreign investors who make a significant capital investment in Spain .

What is considered a significant investment? According to the law published yesterday in the BOE in Chapter II art. 63 provides three modes of significant investment:

1. An initial investment equal to or more than 2 billion euros in Spanish government bonds, or worth less than a million euros in shares or shares of Spanish companies , or bank deposits at financial institutions Spanish .
2. The acquisition of real estate in Spain with an investment of equal or superior to EUR 500,000 per applicant.
3. A business project that will be developed in Spain and is considered and credited as general interest , for which we assess the performance of at least one of the following conditions:
1. Generate new jobs.
2. Make an investment with important socio-economic impacts in the geographical area in which the activity will develop.
3. Significant contribution to scientific innovation and / or technology.

Once concluded the first year of the visa it is possible its biannual extended by request of the residence authorization, which will be granted provided if you meets the investment requirements that led to the granting of the initial visa and must prove beyond any doubt, with the certificates issued by the relevant entities.

There are great expectations that the entry into force of this law has been raising in recent months, both from the supply and demand side . Countries like China, Russia and the whole American continent have long been attentive to the evolution of the parliamentary process and we are confident it will be a catalyst for investment decisions in the coming months .

We at Social Media Tailored took months preparing the ground for our clients in all these countries and we started to see the results.

Chinese delegations are visiting our developers with the intent to understand the process and be the first to capture this latent demand in the country.

We have also found niches in countries like Argentina, with a large colony of Spanish citizens, Peru with a very good economic situation, Venezuela with a difficult political situation and can also cause the change of traditional investments in Miami to projects in Spain with this new incentive. Nothing to say about very famous Russian millionaires who are populating the east of Spain from Barcelona to Alicante.

From the supply side, I can also assure you that there are many projects with great expectations after the publication of this law. Some developers we work with, have spent months laying the groundwork in those destinations, advertising their projects, with the assurance that this could be the time they were waiting for selling out the large investments made in recent years.

I think it is great news, eagerly awaited by the entire sector of luxury homes and we are confident will boost demand in the coming months.

We will be very attentive and more active than ever to capture all these opportunities that we will appear in the coming months.

Regards and as usual if you want to be aware of our activities I encourage you to follow us on our profile on Linkedin Social Media Tailored  

Jesús Labrado Fernández

www.socialmediatailored.com

http://es.linkedin.com/in/jesuslabrado

https://twitter.com/jesuslabrado

La residencia para inversores extranjeros

Por fin, hoy entra en vigor la nueva ley de emprendedores y con ello la posibilidad de obtener la residencia para todos aquellos inversores extranjeros que realicen una inversión significativa de capital en España.

¿Qué se considera un inversión significativa? 

Según la ley publicada ayer en el BOE en su Capítulo II art. 63 establece como inversión significativa:

a) Una inversión inicial por un valor igual o superior a 2 millones de euros en títulos de deuda pública española, o por un valor igual o superior a un millón de euros en acciones o participaciones sociales de empresas españolas, o depósitos bancarios en entidades financieras españolas.

b) La adquisición de bienes inmuebles en España con una inversión de valor igual o superior a 500.000 euros por cada solicitante.

c) Un proyecto empresarial que vaya a ser desarrollado en España y que sea considerado y acreditado como de interés general, para lo cual se valorará el cumplimiento de al menos una de las siguientes condiciones:

1.     Creación de puestos de trabajo.

2. Realización de una inversión con impacto socioeconómico de relevancia en el ámbito geográfico en el que se vaya a desarrollar la actividad.

3.   Aportación relevante a la innovación científica y/o tecnológica.

Concluido el año de vigencia del visado cabe la posibilidad de su prorroga bianual mediante la solicitud de la autorización de residencia, que será concedida siempre que se mantengan los requisitos de inversión que motivaron el visado inicial y que deberá acreditar de forma fehaciente, con los certificados emitidos por las entidades correspondientes.

Son grandes las expectativas que la entrada en vigor de esta ley ha estado suscitando en los últimos meses, tanto desde el lado de la oferta como de la demanda.  Países como China, Rusia y todo el continente iberoamericano llevan largo tiempo atentos a la evolución del trámite parlamentario y tenemos la certeza de que va a ser un revulsivo para las decisiones de inversión en los próximos meses.

Desde Social Media Tailored, llevamos meses preparando el terreno de nuestros clientes en todos estos países y ya empezamos a ver los resultados.

Delegaciones chinas ya están visitando a promotores con la intención de comprender el proceso y ser los primeros en captar esa demanda latente en su país. Mercados como Argentina, con una gran colonia de ciudadanos españoles, Perú con una muy buena situación económica, Venezuela con una situación política difícil pueden provocar el desvío de las tradicionales inversiones en Miami hacia proyectos en España con este nuevo aliciente. No digamos nada de los ya muy celebres millonarios rusos que están poblando el levante español desde Barcelona hasta Alicante.

Por el lado de la oferta, también puedo asegurar que hay proyectos con una gran esperanza puesta en la publicación de esta ley. Promotores con los que trabajamos llevan meses abonando el terreno en esos destinos, dando a conocer sus proyectos, con la seguridad de que este puede ser el momento que estaban esperando para dar salida a las grandes inversiones realizadas en los últimos años.

Creo que es una magnífica noticia, muy esperada por todo el sector de viviendas de lujo y que estamos seguros va a dinamizar la demanda en los próximos meses.

Estaremos muy atentos y más activos que nunca para captar todas esas oportunidades que se nos van a presentar.

Un cordial saludo y como siempre si queréis estar al tanto de nuestras actividades os animo a seguirnos en nuestro perfil en Linkedin Social Media Tailored  

Jesús Labrado Fernández

www.socialmediatailored.com

http://es.linkedin.com/in/jesuslabrado

https://twitter.com/jesuslabrado

Russian buyers rank third in 2012 overseas purchases in Spain.

According to the latest “2012 Real Estate Registry Statistics Report”, released by the Official Real Estate Register Bureau, Russian buyers rank third position in number of properties acquired in 2012, shifting place with Germany which moves to fourth place.

Russian demand in our country starts just before the Real Estate bubble began in 2007 in Spain. From that date it has been steadily growing 135% with 1.008 units in 2007 to 2.399 in 2012.

Currently Russian purchases represent 9.6% of total overseas units sold in Spain and 12% of total European ones.

If we take a look of where do they are looking for, we will find, most of Russian potential buyer like houses in the Mediterranean coast specially Torrevieja in Alicante also Valencia and Murcia, where there are a big settlement of Russian resident citizens. Secondly Barcelona, Marbella and recently Canary Island are growing rapidly according to one of the most popular real estate portal in Russia.

If we take care of prices, 60% of total enquiries look for properties below 100.000€, 15% below 150.000€, 15% below 300.000€ and a non-negligible 10% of enquiries for properties over 300.000€.

In summary, Russian overseas demand in Spain is clearly growing from 2007, looking for sun and good prices. Although there are a group of rich Russian people who has also to be satisfied with much more sophisticated requirements and we do not have to forget.

For sure this tendency will remain in the near future and who knows if could overtake France and UK who ranks first and second respectively.

From Social Media Tailored, Real Estate Digital Marketing consulting firm, we encourage overseas investors to start looking for Real Estate opportunities in our country. We are currently advising financial institutions and real estate companies, how to capture this potential overseas investors demand in new emerging markets.

Jesús Labrado Fernández

General Manager Social Media Tailored

e-mail :jesus.labrado@socialmediatailored.com

Phone: +34 91 013 34 10

www.blog.socialmediatailored.com

Sharp orange: The color of Social Media Banking in Spain

Q1 2013 Ranking Social Media Banking

The banking scenery in our country remains as one of the most dynamic in terms of news and events are referred to: Set up and launch of the SAREB, Santander absorbed Banesto, CatalunyaBank bidding failed, this week the injection of 250 million euros by FROB to Banco Gallego and the subsequent sale to Sabadell for 1 € ....

Anyway, at this rate of events, we will run out of institutions  to diversify the risk that have brought to the table the recent rescue of Cyprus and the controversial use of deposit holders as a last rescue mechanism.

Focusing on what we are concerned and despite that profiles to be followed increasingly become less, the results of this quarter are as follows.

On this occasion and as a  result of the monitoring we have done since 2011, I could bring you a comparison of the positions at the end of 2011, 2012 and first quarter of 2013.


Facebook

Statistics in this quarter, demonstrate that a strong commitment to social media leave their redito in terms of presence and recruitment fans. 

As shown in the chart, 2012 was the year of ING with a growth of 113% and more than 93,000 fans. Although the trend in 2013 does not maintain the 2012 rate of growth, otherwise normal, he continues leading the recruitment of fans with 13.200 new followers this quarter. Maybe one of the most active on Facebook with several competitions and initiatives aimed at grab the attention of his fans.

Also be stressed the growth of Banco Santander, who with his Formula 1 sponsorship, has placed, the bank, second in new fans recruitment this quarter.

Twitter

On the other hand, Twitter is the preferred site for those institutions with a target client of more businesslike and managerial staff.

In this environment, Bankinter has made a radical turnaround of his tendency going from eighth position at the end of Q3 of 2012 to rank second in Q4, 2012 and maintained this position in the first quarter of 2013. This growth has resulted in 7.088 and 7.350new followers in Q4-2012 and Q1-2013 respectively.

If we analyze the timeline of Bankinter, we can see that is focused  on innovation in the banking sector, an area in which the bank has always emphasized from the beginning as one of the first banks who offered Internet services, through its support to the entrepreneurial  spirit, a target market with great potential for the bank, to the most recent initiatives highlighting COINC where you can make your dreams come true, through an strategy of individual saving and with a very good yield not inconsiderable at this time .

In summary and as announced in the header of this article, the color of banking in Social Media is of a sharp orange. Tonality that seems to characterize those entities most daring, innovative and with a strong commitment to these new media as a key element of its strategy of communication with their customer base and prospects.

A cordial greeting and as always if you want to be aware of our activities I encourage you to follow us, in our Linkedin Profile  Social Media Tailored  

Jesús Labrado Fernández

www.socialmediatailored.com

http://es.linkedin.com/in/jesuslabrado

https://twitter.com/jesuslabrado

Naranja, el color de los Medios Sociales en el sector bancario español.

Q1 2013 Ranking Social Media Banking

El panorama bancario en nuestro país continua siendo uno de los más dinámicos en cuanto a noticias y acontecimientos se refiere:   Constitución y puesta en marcha de la SAREB, Santander absorbe a Banesto, subasta fallida de CatalunyaBank, esta semana la inyección de 250 millones de euros al Banco Gallego por el FROB y posterior venta a Sabadell por 1€….

En fin, que a este paso vamos a quedarnos sin entidades donde poder diversificar el riesgo que nos ha puesto sobre la mesa el reciente rescate de Chipre y el polémico recurso a los impositores como último mecanismo de salvamento.

Concentrándonos en lo que nos ocupa y a pesar de que los perfiles a seguir cada vez van siendo menos, los resultados de este trimestre son los siguientes.

En esta ocasión y gracias al seguimiento que venimos realizando desde 2011, os traigo una comparativa de las posiciones a finales de 2011, 2012 y primer trimestre de 2013

Facebook

Las estadísticas de este trimestre, nos demuestran como una apuesta decidida por los medios sociales dejan su redito en términos de presencia y captación de fans. Como se observa en la gráfica, 2012 ha sido el año de ING con un crecimiento de un 113% y más de 93.000 fans. Aunque la tendencia en 2013 no mantiene los ritmos de crecimiento de 2012, como es por otro lado normal, continúa liderando la captación de fans con 13.200 nuevos seguidores. Quizas una de las entidades más activas en Facebook con numerosos concursos e iniciativas dirigidas a captar la atención de sus fans.

También destacar el crecimiento del Banco Santander, quien con su patrocinio de la Formula 1 le ha permitido situarse en segunda posición en la captación de fans este trimestre.
  

Twitter

Por su parte Twitter es el site preferido por aquellas entidades con un target de cliente más empresarial y directivo.

En este entorno, Bankinter ha dado un vuelco radical a su tendencia pasando desde la posición octava a finales del Q3 de 2012 a la segunda posición en Q4 del 2012 y que mantiene en este primer trimestre de 2013. Un crecimiento que ha supuesto 7.088 y 7350 nuevos seguidores en Q4-2012 y Q1-2013 respectivamente.

Si analizamos el timeline de Bankinter, podemos ver que se centra en información sobre la innovación en el sector bancario, aspecto en el que el banco siempre ha destacado desde sus inicios por ser  uno de los primeros bancos en ofrecer servicios por internet, pasando por su apoyo al sector emprendedor, un target con mucho potencial para el banco, hasta las más recientes iniciativas entre las que destacaría COINC, donde puedes ir haciendo realidad tus sueños, mediante una estrategia de ahorro individual y con una muy buena rentabilidad nada desdeñable en esto momentos.

En resumen y como anunciaba en la cabecera de este artículo el color de la banca en los Medios Sociales es de un fuerte color naranja. Tonalidad que parece caracterizar a aquellas entidades más atrevidas, innovadoras y con una fuerte apuesta por estos nuevos medios como elemento fundamental de su estrategia de comunicación con su base de clientes y prospectos.

Un cordial saludo y como siempre si queréis estar al tanto de nuestras actividades os animo a seguirnos en nuestro perfil en Linkedin Social Media Tailored  

Jesús Labrado Fernández

www.socialmediatailored.com

http://es.linkedin.com/in/jesuslabrado

https://twitter.com/jesuslabrado

Spain: A land of opportunities for overseas investors

If we go to early 2.000, during the years before the housing bubble burst in 2007, in Spain were being built in the vicinity of the 700,000 homes year, with a large speculative component, driven by low interest rates and ever-rising property prices, what homeownership turned into a very interesting investment option.

As of August 2007, there was a slowdown in demand has meant that much of the housing stock built and not sold, has become a major burden on the balance sheet of banks and savings banks, main financing actors of the projects.

Currently a new scenario is opened for visionary overseas profitable hunters

From a investor point of view, there are three benefits this situation bring in.

• Large brand new finished housing stock with high quality construction level
• Deep prices repositioning
• Favorable financing conditions

First, according to the Ministry of Fomento in its report of January 2012 stated an excess of 676,038 new homes in our country available for sale, where Andalusia, Valencia and Catalonia represent over 50% of the total.

Second, as a result of the decline in demand there has been an unprecedented price repositioning in our country.

• From the peak in the first quarter of 2008 prices level has fallen over 23%, in real terms, as reported by the Ministry of Fomento. (See chart).
• By region, this price repositioning is greater where the excess of supply is higher, which has forced the various players to make economic efforts aimed to boost that demand. (See chart).

Finally very willingness of banks and saving banks to set up very favorable financing conditions, both interest rate levels, in some cases Euribor plus 0.50%, and the amount of funding that can vary over a cradle of 60% to even 100% of the total value of the home.

All these elements jointly with the pressing need to output the housing stock in the hands of financial institutions, has produced a great willingness from the government, financial institutions, developers, etc., to facilitate mechanisms to speed up the purchase process by private individuals and investment groups.

Apart of all this items, the recent announcement made by the government of Spain, who is considering to recognize the residence to those non EU citizens who buy a home worth more than € 160,000, make the decision to purchase a home in Spain an unprecedented investment opportunity, especially for Russian and Chinese people where the market is focusing mainly due to the high level of wealth and income .

We can summarize, that there are several reasons why foreign people could invest in our country

• Main residence: There is a demand for professional needs in main cities Madrid y Barcelona, where there is currently a lack of Real Estate offer, both for rental and sale.
• Second Home: The high quality construction of our stock, their situation in coastal areas, near golf courses or ski resort, makes this moment a great opportunity to purchase your second home in Europe.
• Investment: Price levels, financing terms, rental facilities in coastal areas with high demand for European vacation, along with expectations of price recovery after the end of the crisis, put a new very attractive element to take in account.
• Diversification of the investment portfolio from the groups with high income levels and strong economic capacity.

From Social Media Tailored, Real Estate Digital Marketing consulting firm, we encourage overseas investors to start looking for Real Estate opportunities in our country. We are currently advising financial institutions and real estate companies, how to capture this potential overseas investors demand in new emerging markets.

Regards, if you want to be aware of our activities I encourage you to follow us on our LinkedIn profile
 Social Media Tailored


Jesús Labrado Fernández
www.socialmediatailored.com

http://es.linkedin.com/in/jesuslabrado
https://twitter.com/jesuslabrado