Probably all of
us have attended several lectures about social networks, and we heard that in these media selling its not possible although
what really happen it’s the opposite.
If we know how
to use their segmentation, reach, capillarity and influence capabilities,
social networks can become a major source of new leads for our sales
organization.
Social media can
help in two ways to any commercial organization. First, attracting new customers
"hunting" identifying those market segments that we are related, networks
where our prospects are present. Second
in the development and maintenance of our customer base "farming" where
a preferential relationship and close that achieves what the Saxons called it
"customer intimacy" and that is the key to a long business
relationship journey.
This close relationship with our customers
allows us to increase the number of sales from several points of view:
- Reducing the selling cycle time duration
- Increasing the number of orders and therefore the speed of purchase
- Increasing the average value per orders
- Sale of new services “Upselling”
The cycle begins
with the selection of sites and creating brand communities where we bring
together the enough volume of fans or followers according to our strategic
objective. Next step address the setup of these relationships that allow us to
generate leads for the sales peoples, and their subsequent conversion into
revenue for our company.
Content is one
of the keys to success and sponsorships with large volume of related multimedia
content, are a very powerful tool for the generation of these brand
communities.
Sponsorship of
Rafa Nadal and the emotional message of the "Spirit Award", have
placed Banesto leader in Facebook and Twitter, his sector. This community allows
strengthening their campaigns to their youth collective attracting new accounts
and loyalty of existing customers. Provides services debits, payroll, credit
cards.
Santander in
turn leverages its Ferrari formula1 sponsorship with Fernando Alonso as a pilot
figure with a big wealth of videos and photographs attracting new customers in
their campaigns "We want to be your bank" and "Connect your
business." For SMB.
BBVA and
Barclays used the sponsorship of the football league to get a powerful brand
awareness associated with the largest mass event in both countries.
Finally remember
that above all, we must clearly define our SMART goals, setting quantitative
targets, defining the strategy and the tactical actions we will implement, and at
the end measure up the effectiveness of
the campaign.
Regards and as
always if you want to be aware of our activities I encourage you to follow us
on our LinkedIn profile
Social Media Tailored in Linkedin
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