This second quarter of 2012 is packed
with new information as regards the financial sector. Although the intervention
of Bankia last May has been the principal headline of the sector, there have
been others who keep alive the interest daily. Who has not heard about
"risk premium" The dancing of the Ibex35 with its vertiginous ups and
drops, the Eurobonds, the rescue of the bank sector, brick-owned by banks and savings banks, etc ...
Anywayl, this important
information continues to impact on the activities of these entities in the social
media and social networks.
In the second quarter of 2012,
the growth in the number of users of the initiatives that Social Media Tailored follow, was 18% in Facebook and 13.8% on Twitter, representing a total of
406,650 fans and 83,262 followers respectively.
The cumulative growth since the
beginning of the year was 42% in Facebook with 120,425 new fans and 33% with
20,640 new Twitter followers.
Facebook
No change in the first three
positions held by ING, Banesto and Triodos Bank from the beginning of this year.
However, in this second period of
the year ING consolidates the first position reached in the previous quarter
with growth of 38% in the number of fans in a very significant widening the gap
with Banesto second in the ranking. The leadership of the CEO of ING Spain, Carina
Szpilka, with a very active presence on twitter of all known, is a catalyst for
success of this entity in the communication strategy in social media due to its
proximity to the public and close supervision of the various actions carried
out. He recently opened his blog that you can follow in www.carinaszpilka.es
Bankinter is one of the
organizations that have achieved significant growth in their fan base 63%, with
shares interesting as the contest # FelicidadBankinter experience co-creation
with customers.
Bankia for its part has ceased
its activity in the timeline of Facebook from the intervention of the
institution in May.
BBVA and CaixaBank move a
position from seventh to sixth place and from fifth to fourth.
Twitter
On Twitter @espirituganador
Banesto, maintains leadership but decreases the followers quarter to quarter.
Sabadell followed with 24x7 service where as anecdotal note, every day first
thing in the morning the operator is identified with its name, its customer
service offering for what you need.
From CAM absorption by CaixaBank
their profile has fallen from the third position in Q1 to fifth in Q2. Santander in turn, reached the third
position in the ranking since its entry into the medium with 40% growth in the
number of followers.
Of the remaining, just notice 62%
growth of Bankia, earning a position in the ranking while maintains an active
presence taking care to requests, complaints and suggestions from customers and
supporters.
Best Regards
I encourage to follow our page on Linkedin
Jesús Labrado Fernández
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