This post starts a new series of quarterly statistics from the main Business Schools from Europe and North American and how do they incorporate Social Media into their overall communication strategy.
This study includes thirteen business schools and four initiatives: Facebook, Twitter, YouTube and LinkedIn.
- Spanish: Instituto de Empresa (IE), IESE, ESADE, EADA, ESIC
- European: LBS, INSEAD, IMD, ESCP, HEC
- North American: Wharton, Kellogg and Duke Fuqua
In general the post-graduate education sector makes a heavy use of social networks as a traffic generation tool, feedback and interaction with current students and future prospects. The multimedia content with podcast, video conferences, case studies, etc ... is generally widespread with some interesting initiatives from IESE with itunes store or the virtual tour of the Paris HEC Business School campus where they introduced the 3D http://bit.ly/Q70ulH
Swiss School, IMD, leads Facebook and Linkedin with great distance from the rest ranking second from YouTube video views.
On Twitter is Wharton Business School, University of Pennsylvania, who leads the ranking doubling its immediate follower the Spanish Business School: Instituto de Empresa.
Stress the importance that its collective Alummni has for all Business Schools, with dozens of groups formed by the various training programs that teach and master.
In this section Kellogg and Wharton from U.S. have the greatest number of students cluster around their main group with 18.593 and 18.522 students respectively. With more than 8,886 members, IESE alumni ranks first among the Spanish schools analyzed.
Finally some trending figures from October 2010 to June 2012, with spectacular growth in all the sites (see chart), confirming the importance that customers, in this case students and professionals give to socials networks as a communication channel with organizations.
I encourage to follow our page on Linkedin http://www.linkedin.com/company/social-media-tailored
Jesús Labrado Fernández